Yep, just like like a green tie.
Born in Atlanta, living the dream in Portland. The south raised me well but after several decades, my love of mountains and modern design brought me West and I still can’t believe it’s really my home.
My creative career began in 2012 as a hobby but grew organically into the real deal. I was teaching middle school and, just for fun, opened an Etsy shop with a jumbled collection of greeting cards. I quickly realized I was on to something. Greeting cards turned into wedding stationery, which turned into custom design, which eventually led me here: designing thoughtful, strategic business branding and websites for talented entrepreneurs. (Hey, that’s you!)
I’m not in the business of making beautiful things for the sake of just making things beautiful. I want your pretty visuals to serve a genuine purpose. My clients tell me that I “just get” them. That’s my job! I strategize by asking the right questions—the ones that challenge you to think big. The ones that will really (yes, really) grow your business.
As much as I love paint and paper, what I really love is people. I transitioned from stationery to digital design because I much prefer the relational nature of branding over the transactional nature of sales. With me, you’ll be heard, challenged, and emboldened in the process and what we build together will speak volumes.
Though I believe branding is less about a logo and more about communicating your business mission, I know that strong design is critical. Simple is best but love is in the details. I’ll happily spend three days settling on the perfect sans-serif font or nudging a critical line back and forth until it’s just the right fit.
I guarantee that our time together will be genuine, thought-provoking, and FUN. I value punctuality, but also think flexibility is a virtue. I’ll walk you through questions and insecurities to bring to life a style that is uniquely you, and challenge you always so that when we arrive at your final design, you are oh-so-sure that it’s perfect.