Brand OVERVIEW:

Own It Portland is the premier real estate team in Portland, Oregon. Their focus is on creating a thoughtful buying or selling experience where clients feel not only genuinely cared for, but also fought for. They are their clients’ best friend and body guard; their personal guide and advocate through the often-brutal real estate process. The Own It Portland team is committed to creating relationships that last long after the transaction is complete.

Brand Goal:

To provide an unparalleled concierge real estate experience focused on guidance, advocacy, and genuine care.

Brand WORDS:

innovative educational intuitive empowering confident intentional

VISUAL PROBLEM + SOLUTION:

Own It Portland is unique in that it operates under Living Room Realty, a brokerage with a strong brand recognition here in the Pacific Northwest. We wanted to allow this recognition to continue to serve its purpose in Ross’ business while also creating an identity completely uniquely to his team. It was very important that we convey both fun and confidence; Ross and his team are personable and light-hearted, but take their jobs and clients’ goals very seriously and are tough when they need to be. We created a custom font with a balance of clean lines and curved edges and paired it with a simpler condensed serif font to keep the two from competing. The primary logo is then expanded through clever brand marks, icons, and patterns in both digital and physical buildouts.