When someone tells you "You really should … "

… your brain says, "Then I absolutely won’t."

It’s not because you don’t respect other people’s opinions. It’s because you know you’re different. That you’re meant to bring something new into the world, not just more of what is already here.

And that something new can only come from you. Our process digs deep into your wants, your needs, your ideas, and your goals and creates a brand that will resonate with all the people who are desperate for what you offer.

Together, we’ll design a strategy, a look, and a feel with thoughtful intention. We want every piece of this to look exactly how it feels in your soul.

Here’s how we’ll do it

01. DISCOVER

On our introductory call, we’ll chat through your existing business or new dream, and all your big ideas and questions. We want to know the whole story – what’s working and what isn’t. From there, we'll build a custom proposal to address all your strategy, digital, and physical branding needs.

Once we're official, we'll work through an in-depth questionnaire to define all your business insights: mission, values, voice, competition, audience, industry, market, and style direction. We always, always start with strategy. What we uncover here will guide our visual direction.

02. STRATEGIZE

We’ll come back together for a project kickoff phone call to discuss our strategy findings. We then take what we discover and create a custom PDF strategy brief to serve as a launching point for your new brand. Our goal is to craft a guide that embodies every detail of your business - inside and out.

03. DESIGN

Using the strategy we've defined, we begin developing design concepts. We practice the one concept approach in order to provide the strongest visual solution for your brand.

But don't fret. What you’ll receive — even in the first round of concepts — will be much more than one logo design. We’ll expand the concepts into variations, sub-marks, patterns and print/packaging mock-ups so you can get a feel for how the proposed designs would span the width of your brand.

04. REFINE

We’ll revise the design concepts over two rounds of refinement until we're all sure they're perfect – keeping our strategy and your audience top-of-mind.

05. TRANSLATE

Once we've finalized the visual identity components, we'll translate all designs into the print and digital collateral you'll need to communicate thoughtfully across all touchpoints. If we're also building a website, we'll begin the design process at this time.

06. LAUNCH

Once everything is approved, you'll receive all your logo, design, pattern, and collateral files in all formats and together, we'll launch your new brand!

We’re not in the business of making beautiful things for the hell of it.

Our clients tell us that we “just get” them. That’s our job! We strategize by asking the right questions — the ones that challenge you to think big. The ones that will really (yes, really) grow your business.

OUR MISSION

As much as we love design, what we really love is people. Mattie transitioned from stationery to digital design because she much prefers the relational nature of branding over the transactional nature of sales. With us, you’ll be heard, challenged, and emboldened in the process and what we build together will speak volumes.

OUR STYLE

Though we believe branding is less about a logo and more about communicating your business mission, we know that strong design is critical. Simple is best but love is in the details. We’ll happily spend three days settling on the perfect sans-serif font or nudging a critical line back and forth until it’s juuust the right fit.

OUR PROMISE

We guarantee that our time together will be genuine, thought-provoking, and fun. We value punctuality, but also think flexibility is a virtue. We’ll walk you through questions and insecurities to bring to life a style that is uniquely you, and challenge you always so that when we arrive at your final design, you are oh-so-sure that it’s perfect.

What’s it like to work with US?

Process Testimonials

“Mattie is priceless, truly. Because you can't quantify the confidence a good brand design gives you.”

“It's not just about the experience (though that alone will blow you away). It's about what Mattie's branding and design sets your business up to achieve. If I didn't have a site I was incredibly proud to send people to, I would never be able to show up with confidence in my inquiry responses or on social media. What she created shows my clients that I have taken the time to invest in myself and my brand. And that investment inspires them to invest in me. The return on Mattie is priceless, truly. Because you can't quantify the confidence a good brand and design gives you and you have no idea how many yes's would have been no's if your site didn't look so good.

15/10 would recommend Mattie (and I do, all the time). Her brain is special, her client experience is flawless, and her heart is golden. If my highest paying client needed a website, I would send her to Mattie. If my favorite author/singer/Youtuber needed a site? Mattie. If my very own grandmother needed a website: Mattie it is. And not because she's for everyone, but because she's for us weird ones.”

- Rachel Greiman, Green Chair Stories

“She allowed me to take my business to the next level with confidence.”

“I worked with Mattie on the original branding and web design for my wedding planning business in 2018 and she absolutely exceeded my expectations with how much value she brought to the table. Defining my brand identity really allowed me to take my business to the next level with confidence. Mattie is creative, professional, and so friendly. I left every conversation feeling motivated and excited about my business and we continue to work together to keep my brand and website updates and fresh. Mattie is worth every penny.”

- Rachel Slauer, Slauer Events

“I was astounded by the product of our work together.”

“Mattie’s work is more than a beautiful logo. She listens, encourages, and amazingly manages to take all of my ideas and develop a brand that encompasses everything I do. I felt like someone understood my brain and heart for the first time. Having Mattie pour her heart and soul into my business showed me just how much she really believes in me and my gifts. I knew she would be incredible but I was astounded by the product of our work together.”

- Brittany Viklund, Viklund Made

Frequently Asked Questions

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How will you determine if we're a good fit?

We want to get to know you! In our introductory call, we’ll talk through your business story, why you do what you do, what’s working well and what isn’t. We’ll also discuss your goals and timeline and make sure our values align. Our clients are passionate, innovative, intentional, punctual, relational, and detail-oriented. Most of all, they want a designer who is with them for the long haul - a design partner for the life of their business.

What if we’re not a good fit?

Your brand is important to us even if we're not the best team to bring it to life. If we feel we’re not a good fit or are unable to accommodate your timeline, we'll happily suggest other designers we trust who may be able to take on your project.

All I really need is a logo. Can you help me make something simple?

Because we value strategy, we generally don't take on projects smaller than our Signature Branding Experience. But, we understand that every business' needs are different and you may not be ready to invest in this process yet. We offer a limited number of day rate design options for business owners who are just starting out.

How much will this cost?

Because each project and business is so unique, we provide a custom proposal specifically for you based on the complexity and value of the work. Branding is an investment – and a worthy one. Most clients invest between $7k - $50k, depending on their specific needs.

How long will the design process take?

A typical branding project takes between 8 and 10 weeks, depending on the number of revisions. Branding and web design projects take between 3 and 4 months to complete. If you have a specific timeline or deadline you need to meet, please let us know so we can plan accordingly.

If we’re a good fit, what happens next?

We'll send you an invitation to your custom client portal where you’ll be able to view your project proposal, contract, invoice, process checklist, and the branding questionnaires that will guide design.

What if I need help after my launch?

Accepting a limited number of branding project per month leaves room for ongoing relationships with our existing clients. We offer additional phases of design, retainer work, social media consulting, creative direction, curation, merchandising, interior styling and business mentoring.

I already have a logo. Can we work together on a website?

We very rarely work with existing branding elements because, again, we believe in the process and value the work that goes into design. Your website is just as important as your branding visuals and we want to make sure that your values and mission are clear before we design your home on the web. If you have comprehensive branding already completed that you’d like to showcase, reach out and we’ll chat through what’s possible.

Do you offer payment plans?

We sure do. Financial worry shouldn't be the reason you can’t invest in your business. We're proud to offer several payment plan options.

Can we start right away?

We take a limited number of projects per year in order to focus on each individual business and not split time between hundreds of projects. This means we're typically booked out a few months in advance but will happily schedule a call to talk through your timeline.